Most men know how expensive Valentine's Day can get. Someone decided that spending money is somehow a translation to showing love, which is an interesting misguided relationship philosophy. Valentine's Day is one of the most over-hyped holidays known to man, with advertising starting right after Christmas. Any man in a serious relationship is well-aware of the pending doom of his social life if he doesn't flex his wallet at least a little bit on that special day.
According to the National Federation's 2010 Valentine's Day Consumer Intentions and Actions Survey, over $14 billion is spent on Valentine's Day related purchases. This is roughly $103 for every single man, woman and child in America. Yes, the hype has real economic consequences.