The last thing I expected to be thinking about after getting off an airplane are Tiger Woods' women and his indiscretions. I've seen married men misbehave before, and I honestly thought we were at the "no big deal, he'll get over it" stage when it came to Tiger Woods and his corporate brand. The problem is that the list of Tiger Woods women has gotten so long that it's making him look like a PGA version of Wilt Chamberlain or Charlie Sheen.
Tiger Woods does not have a brand that will be able to withstand long lists of cocktail waitresses and "sex addicted cougars" (according to the New York Post), even if the media is exaggerating in their descriptions. The truth is that as great of a golfer as Tiger Woods might be, it could be the women of Tiger Woods who cost him a substantial piece of his fortune.
I spoke recently about how Saturday Night Live went over the line by making light of the alleged domestic violence between Tiger and his wife, Elin Nordegren. While I stand by that perspective (we would never excuse Tiger for trying to whack his wife in the head with a golf club), the truth is that there are broader implications for the fact that the list of Tiger Woods women just happens to be longer than the Dead Sea Scrolls. Whether Tiger likes it or not, the truth is that there are thousands of women across America who are cheering for Elin's decision to chase her husband with a deadly weapon. This has huge implications for Tiger's ability to sell products to American families, where women are the primary decision-makers in household consumption.